Our Founder and Owner, Anna Komissarenko, and How Zoobook Came to Be
Zoobook is privately owned by its founder Anna Komissarenko. Zoobook is not Anna’s first business- she is a successful serial entrepreneur who currently operates four New Jersey businesses employing almost 350 New Jersey residents. Anna began in 2001 with Gentle Care Home Services, an in-home nursing service operating out of Piscataway, New Jersey. She added a second in-home nursing service, Caring World and Health Services, in 2007. From these services, Anna saw the incredible need for substance abuse treatment in Middlesex County. In 2009 she launched Journey to Wellness, Inc., a DMHAS-licensed outpatient substance abuse treatment program, in Perth Amboy, New Jersey. Anna focused on the underserved, underprivileged population in Perth Amboy who had an otherwise difficult time obtaining quality substance abuse treatment. As Journey to Wellness grew, Anna needed to improve her management of services. As Anna herself says, she was “working at the facility 12 to 14 hours a day, six days a week, still losing money while staying awake at night worrying about the compliance, paperwork and audit concerns.” Her solution was to not settle for an existing system that only met a few of her many needs, but instead, she began to develop Zoobook in 2011. “Zoobook saved my business,” says Anna, “and gave both me and my staff back time with our families.” After five years of continuous developments and improvements, Anna’s staff came to her and asked if she could offer it to their other jobs. In early 2017 Anna formally established Zoobook Systems LLC as a stand-alone agency and began marketing it to other substance abuse and mental health programs in New Jersey.
Anna takes great pride in building her companies up from nothing. She has not asked for or accepted any venture capital funding in their establishment, leaving her as the primary owner and operator of all of her businesses. Zoobook is particularly special for Anna, as it represents a true investment not just in people but in the fabric of New Jersey’s effort to combat opiate addiction. Anna and all of the Zoobook team believe using Zoobook helps agencies improve both efficiency and effectiveness of service delivery, allowing for more successful client management and improved outcomes. All staff can focus on the treatment itself, rather than documentation to satisfy the many regulations they need to follow and put their energy into clients, not paperwork.